Create a great customer experience for your hoofcare business

Do You Know Why Your Clients Want You?

Ever wonder what keeps your hoofcare customers coming back for more?  
Wouldn’t it be nice if you knew what anchored them to you, staying for years and years so you could do more of that?

It’s not the quality of the hoofcare you provide … although that’s important.  

Most people with horses have no idea how to judge your work.  
Instead they know if it looks like what they expect, what their friends say about you and then what kind of experience they have with you.  That’s how they judge you and your ability as a farrier. 

Later, they know if the horse is sore or not … sometimes … but, often not … that’s scary!

If you knew what your hoofcare clients wanted, you could design a customer experience so you attracted the ideal client and kept them. Ones you enjoyed working with, who could afford what you needed to charge.  Ones who had well behaved horses and a comfortable, safe place to work.  Ones who scheduled ahead, kept their appointments and paid you on the spot.

You can have that, and designing a customer experience for your ideal client is the first step in growing your hoofcare business to be the one you want.